I Need Your Help

UPDATE: One of the first benefit events for Isabela Rainey was held yesterday, Sept. 7 at Mexicali Brewz Cantina on the Beach Road in Kill Devil Hills.

The event featured a pig pickin' and music by local bands along with corn hole games for the kids.

Here are some photos from the event.

__________________________________________________

I need your help.

Isabela Rainey, 13

Isabela Rainey, my good friend Gordon Rainey's daughter, suffered a brain aneurysm and is fighting for her life.

She is only 13 years old.

The family needs your help. Isabela has been in a coma since July 31 when she was flown to Children's Hospital of the Kings Daughters in Norfolk, VA.

A part of her skull had to be removed to relieve brain swelling and she has undergone brain surgery. She will need therapy afterward to relearn everything all over again, according to Gordon.

"She is trying so hard to live. I am amazed at her strength and determination," said Janet Rainey, Isabela's mother.

Please donate. Any amount would help and all monies go directly to the family for current and future medical bills.

You can donate to the Isabella Rainey Fund online at the Outer Banks Relief Foundation. Be sure to note Isabella Rainey under "Donation in honor of" or you can mail a check to Outer Banks Relief Foundation, Inc., in care of Gateway Bank, P.O. 506, Nags Head, NC 27959. Make sure to put Isabella Rainey Fund on the check.

Any amount would be greatly appreciated.

Do You Write Like Stephen King?

I recently discovered a cool site called I Write Like, which analyzes your writing and determines who your write like. Facebook has a similar application called, What Kind of Writer are You?

Paste a few paragraphs of your writing from your blog, a novel, or website into I Write Like, click "analyze" and instantly it says you write like Stephen King or Ernest Hemingway or Cory Doctorow.

I usually don't put much faith in the accuracy of such gimmicky sites, but I put in two different passages from my novel, Dark End of the Spectrum, and both times it said I write like Cory Doctorow. Strangely, I never read anything by Cory Doctorow.

The Associated Press reported that the site was created by Dmitry Chestnykh, a 27-year-old Russian, who modeled the site after software for e-mail spam filters and uploaded works by about 50 authors. He never expected the sudden success and plans to improve the site's accuracy by including more books.

In any event, I wouldn't contact a literary agent or publisher and tell them you write like the author from I Write Like.

I write like
Cory Doctorow

I Write Like by Mémoires, Mac journal software. Analyze your writing!

Photo by Mark Lenihan, The Associated Press

Dark End of the Spectrum is a Kindle Bestseller

Dark End of the Spectrum reached the number 2 bestseller on the Kindle this past weekend. It is currently number 4.

I would like to thank all of you who purchased a copy at 79 cents and I hope you had a great July 4th!

How to Sell Your Book Using Social Networking

By Anthony S. Policastro
 

Now that you have written and published your book, the hardest part is selling it. With more than 400,000 titles published in 2008, and now the explosion of ebooks, your marketing efforts have to be extraordinary even if you believe you have written a bestseller.

Whether you are self-published or published by a traditional house, you will have to market, promote and sell your book. With print book sales declining, and ebook sales exploding, traditional publishers are forced to rely on the authors to promote and sell their books. They no longer have the unlimited marketing budgets of the past.

I know many authors both self-published and traditionally published who are working equally hard to sell their books. It's a tough market, but here are some ways to improve the odds.

• Get Connected with Social Media – Create a Facebook, MySpace, Linkedin page, open a Twitter account, join any NING social networks related to your interests and book. Sign up to networking sites like Meetup.com, Classmates.com or InsideAreaCodes.com. Register with social bookmarking sites like Stumbleupon.com, Delicious.com or Digg.com. 

• Register as an author on the online book sharing sites like Goodreads.com, Scribd.com, weRead.com and Shelfari. Visitors see your book, may purchase it and post a review on these sites.
  

• Use your book cover as your avatar or personal photo. The book cover consistently reminds others you are published author. It may peak their curiosity enough to investigate your book and maybe purchase it.

• Work the social network sites consistently. After you have chosen the sites best suited to your interests and your book subject, you must participate on the sites for social networking to work. It is like you are running on a treadmill and the treadmill is connected to a generator keeping the lights on in your house. As long as you are running, the lights stay on and you keep building that Internet buzz about your book. When you slow down, the lights dim and the buzz is not so intense. When you stop completely, the buzz disappears.

• Put aside about a half hour of time each morning and each evening to participate on the social networking sites. Make comments, post announcements, send tweets, and respond to other's posts and blogs. You don't necessarily have to make your submissions related to your book. You can talk about anything as long as you're a doing something online where others see you and your book. Leave a link back to your book or web site on any post or comment and make sure you say something interesting to attract visitors to your website or blog.

• Create a blog and leave comments on blogs similar in subject matter to your book. Blogger.com and Wordpress.com are the two most used free blog hosting services. Blogger is best for the beginner blogger because it is very easy to use and doesn't contain a lot of bells and whistles used by programmers. Wordpress is the more advanced blog for users who know more about web page design and creation. Either site will work for the beginner or advanced user.
  

• Search for blogs that are similar in subject matter of your book or interests. Technorati and Google Blog Search are good search engines for finding related blogs.

• Join forums about your subject matter and participate. Use the various search engines to find forums related to your book. I find forums get a lot of traffic and when you post a discussion, you usually get instant results.
  

• Create contests and giveaways on your blog or website. Goodreads manages a book giveaway contest. All you have to do is determine how many books you want to give away and which countries you want contestants. Goodreads randomly chooses the winners for you and all you have to do is send them a book.

How does an unknown author become a Kindle bestseller? Perseverance

I asked novelist Elisa Lorello to share some of her insight in how her first novel, Faking It, peaked to number 6 on the Kindle Bestseller list during the last week of January with her second book, Ordinary World, positioning well around number 40.

By Elisa Lorello
I wish I could give you a formula for my recent success as an Amazon Kindle bestseller. I've been going back, trying to re-trace my steps, and the best I can say is that all the pieces fell into place at the right time. I can, however, give you the pieces. They're the four Ps of marketing: product, price, place, and promotion.

Product

I had written my novel, Faking It, from 2004 to 2006. I spent much of 2007 querying literary agents, and while each query resulted in rejection, some agents requested the manuscript and gave me feedback that prompted me to revise the novel further. In late 2008, I decided to independently publish through Lulu.com. Despite the rejection from agents, I believed in my novel, believed in its quality and appeal, and believed a readership existed, waiting for it. Approximately six months later, in June 2009, I published it on the Amazon Kindle.

But I also have to talk about the Kindle itself as a product. My sales numbers began to skyrocket Christmas week, as I had predicted they would, and kept going up. With the Kindle being Amazon's best-selling product of all time, I knew that excited new Kindle owners (my sister being one of them) were going to want to use them, and they were going to want to buy as many books as they could. Which leads me to the second P…

Price

Pricing, especially for e-books, has been under some scrutiny. Most Kindle users refuse to pay anything over $9.99 for an e-book. And although Amazon lost the recent pricing battle with Macmillan, read the discussion forums to get a sense of what Kindle owners want. Reading those Kindle discussion threads significantly played a role in my decision to price Faking It at 99 cents. (I had originally priced it at $1.99, with Amazon discounting it to $1.19 before they stopped discounting Kindle books.) Many indie (independently published) authors price their books under two bucks in order to entice readers who otherwise wouldn't give an unknown author a chance.

But doesn't that devalue my work and deprive me of royalties? Well, yes and no. Of course I would love to charge at least five dollars for my e-book. My book is worth that, and more. But the question is more about priority. Do you want royalties, or do you want a readership? And can you get one without the other? I wanted a readership. Thus, I lowered my price to 99 cents in September. With each month, sales numbers rose. And, as previously mentioned, by Christmas week my sales really skyrocketed.

Promotion

Because I had independently published Faking It through Lulu.com prior to publishing on Kindle, I had a head start on getting out the word. I made bookstore appearances, gave a local Raleigh, NC television show interview, and jumped on the online social networking bandwagon, taking advantage of Facebook and Twitter. In conjunction to publishing on Kindle, I launched a 30-day blog tour. I also found the aforementioned discussion forums on Kindle (and learned when it was and was not appropriate to give my novel a plug).

Pretty soon, the word of mouth took on a life of its own, and I didn't have to work so hard. By late fall, reader reviews came in, and the majority were four and five stars. (By this time I had also released Ordinary World, the sequel to Faking It; in fact, I launched it on Kindle before paperback!)

I had also become a regular participant on a Facebook discussion forum for Aaron Sorkin fans (the page was created by Sorkin when he started writing The Social Network, but was deleted shortly after filming wrapped). I rarely, if ever, talked about Faking It (except to let Mr. Sorkin know that I had mentioned him in my acknowledgements as one of my favorite writers). But as the other regulars got to know me, they purchased my novel and kindly mentioned it on the forum, offering praise and promotion of their own.

Part of promoting yourself means knowing when not to give your book a plug, but rather just relax and have fun and take pleasure in the interests of others. I've stopped following authors who tweet the same message about their book (and nothing else) day after day, or only use their Facebook page to talk about their good reviews. I have more fun tweeting about things that have nothing to do with my novel, and I find that when I do get around to plugging Faking It or Ordinary World, the results are much more effective. More importantly, I support other authors - especially indie authors - as much as I can, either by hosting them on my blog, re-tweeting their messages, or recommending their book on Facebook or the Kindle forums.

Place

This is probably where timing came in. I was able to ride the wave of social networking, and the readers did the rest. Likewise, as mentioned, with the Kindle being the number one Christmas gift, I now had access to the very readership I sought. Every time I appeared on a blog or posted a message on a discussion board, my exposure increased. Twitter followers re-tweeted my messages, and Faking It appeared on Kindle book review blogs recommended as a good book at a good price. E-book distribution has really opened up thanks to sites like Scribd and Smashwords, not to mention Kindle and Barnes & Noble allowing free e-reader software downloads, and Kindle now being accessible on Black Berry, iPhone, iPod Touch, etc.

For every recommendation and positive review, my books rose in the ranks. From there it became a spiral reaction: The higher the ranking, the more people downloaded the book. The more they downloaded the book, the higher the ranking rose. To my utter shock and delight, Faking It peaked at number 6 on the Kindle Bestseller list during the last week of January with Ordinary World positioning well around number 40. (At the time of this writing, Faking It is number 50, and Ordinary World
is number 176. Both are in the Top 100 in Genre Fiction and the Top 20 in Contemporary Romance.) I had gone from getting 50 downloads in one month back in September 2009, to 50 downloads a day in late December, to 50 downloads an hour (it peaked at 150 an hour at one point!).

There's an X-factor to all of this. No one knows how or when all these things align - believe me, I wish I did. I've tried to pinpoint the exact moment these four Ps converged, and who or what made the difference, but I really don't know why it skyrocketed as quickly as it did at the time it did. I also have no idea how long this success will last.

My numbers have dipped quite a bit in the last two weeks (this could be because people are watching the Olympics rather than reading books, so I'm curious to see if the numbers change in the coming weeks). However, some doors are opened now that weren't previously, and it'll be interesting to see what happens in the coming months. I also plan to start experimenting with pricing, especially as Amazon's author royalty rates are scheduled to increase dramatically in June.

If there's any advice I can give you, it's to start with your product - that is, make your book the best it can be. A readership is waiting to embrace indie authors, but they are holding those authors to high standards. They want to read books that are challenging, entertaining, and, most of all, well-written and well-edited. Pricing your book cheaply doesn't give you permission to publish a cheap book. Above all, work on your craft.

Also, be persistent. My success didn't happen overnight, even though it sometimes feels like it did. I spend a lot of time following up on promotion, reading blogs and discussion forums, responding to readers, etc. It's just as much work as writing the book itself. Some days it doesn't pay off. Other days it pays off in ways I'd never dreamed. Get the word "can't" out of your language. If you believe something can't be done, if you believe you are limited, then your biggest limitation is you.

Faking It and Ordinary World are currently available as an e-book on Amazon Kindle and Smashwords for 99 cents, and at Lulu.com in paperback (Faking It is also available in paperback on BarnesandNoble.com and Amazon.com in paperback). You can follow Elisa Lorello on Twitter @elisalorello, Faking It Fans on Facebook, or "I'll Have What She's Having": The Official Blog of Elisa Lorello.

Learn How to Format Your Book for Publication - FREE Seminar

I will host a Meetup tonight on how to format your book for publication.

Join us at Caribou Coffee in Raleigh, NC and have a cup of coffee on us.

RSVP at the Meetup site at http://bit.ly/dwOED3

Is Dark End of the Spectrum a Harbinger of the Future?

When I started researching my thriller/mystery about digital terrorists, DARK END OF THE SPECTRUM in 2005, I found that many security experts were talking about cyber threats and the possibility that organized hackers could take down the any major US infrastructure like telecommunications or the power grid. But their concerns went unheeded mainly because the mindset was that things that went on in cyberspace didn't affect things in the physical world.

Image via Wikipedia

But the technology was there and in place only the human part of the equation had not yet caught up with it. As technical novelist and visionary William Gibson wrote, "The future has already arrived, it is just not widely distributed."

But, when I Googled specific incidents that I read about on the Internet, there was little or no press on them. Just unofficial sources of information. But my instinct told me the threats were real and they had occurred.

The truth was that many companies, governments and organizations that had been hacked kept it secret. They didn't want the world to know as well as other hackers that their computer networks could be breached.

The problems have been escalating significantly since 2005 as more and more of our daily lives depend on the Internet.

Just last week The New York Times and other major media reported that Google asked the NSA (National Security Agency, the super secret agency that is charged with global electronic surveillance) to look into "computer network attackers who breached the company’s cybersecurity defenses last year, a person with direct knowledge of the agreement said Thursday," according to a report on Feb. 4 by The New York Times.

Google said the attacks originated in China, according to The Times and this is not the first time US government agencies, corporations and major infrastructures like the power grid and water treatment facilities have reported cyber attacks from China.

The Times article further reported that,

"Concerns about the nation’s cybersecurity have greatly increased in the past two years. On Tuesday, Dennis C. Blair, the director of national intelligence, began his annual threat testimony before Congress by saying that the threat of a crippling attack on telecommunications and other computer networks was growing, as an increasingly sophisticated group of enemies had 'severely threatened' the sometimes fragile systems behind the country’s information infrastructure.
'Malicious cyberactivity is occurring on an unprecedented scale with extraordinary sophistication,' he told the committee."

I wrote DARK END OF THE SPECTRUM with the hopes that my storyline would shed light on the increasing threats in cyberspace and how those threats could disrupt more than our connections to the Internet. I also wrote about the human drama involving a family and how it would play into such a tragedy if one were to happen.

And what is scary about such an attack is that there is no warning - it just happens as quickly and completely as turning a light off in a room.

I just hope a major breach in our computer systems never happens and that DARK END OF THE SPECTRUM will shed some light on this ominous, invisible threat that could seriously disrupt our way of life.

If you want to experience first hand a plausible, possible scenario of what could happen if the US infrastructure is compromised by digital terrorists read DARK END OF THE SPECTRUM, available from Amazon, and bookstores everywhere.  The ebook is available from Smashwords.com, the Kindle, the Nook and Mobipocket.com

The Dark Side of the iPad

Steve Jobs has done it again. Wooed all of us with another Wow device with the introduction of the iPad last week, a new color ebook, email and web browser tablet that many critics say will go head to head with Amazon's Kindle.

And Kudos to Jobs for bringing another technological marvel to the market, but there is a darker side to the iPad.

With the launch of the new iBooks app for the iPad, five of the largest book publishers, Hachette Book Group, HarperCollins Publishers, Macmillan, Penguin and Simon & Schuster had signed up to provide e-book content for the new tablet.

And one of the major reasons they jumped on board so quickly is because the iPad gives them the opportunity to sell their books between $12.99 and $14.99 whereas Amazon limited their highest priced titles to $9.99.

The dark side to all of this is greed. These publishers are going against the natural laws of the market by forcing a higher price for ebooks on an already well accepted market price of $9.99.

One of the major reasons for the attractiveness of the Kindle is the $9.99 price for mainstream book titles. For the price of one hardcover book, a Kindle owner can have three major titles. I know many Kindle owners who have filled up their Kindles to capacity because of this low price and I know of others who easily spent upwards of $300 plus on Kindle titles.

These publishers are following the same path as the music industry – attempting to raise prices beyond what the market has deemed the comfortable price point. And they are using the same lame excuses – the publishers claim the low ebook prices are hurting hardcover sales; the music industry claimed the low price of downloadable songs cut into their CD sales.

Both are false. Many young people do not read books today preferring to get their content on video games, the Internet, ebook readers or on mobile devices. The older generations buy fewer books because of the high price of hardcover titles and wait for the paperback versions.

The trend is clear – sales of ebooks and electronic content are exploding; sales of print books are decreasing. This is the reality of the market, but the book publishers refuse to accept this.

Instead, they see an opportunity with the iPad to further preserve and hopefully bolster their failing business model – to give the booksellers as many printed titles as they want on consignment and allow them to return what they don't sell at no cost to the bookseller.

They believe the higher ebook price will cause people to buy the hardcover version. I don't think so. I believe they will only decrease sales of both versions. The $9.99 and lower price point will prevail.

The iPad pricing model is also bad news for mid list and back list authors because with the higher ebook prices only the major titles by the bestselling authors will sell, again closing the door to many unknown authors with good content.

If Amazon raises the prices of their books to be in line with these publishers, it will turn the ebook business model into the failing print book model – where publishers depend on bestsellers to support their businesses and publish fewer and fewer unknown authors.

And Jobs – he supports the higher ebook price because Apple will make 30 percent of each book sale on the iPad. The following from The New York Times on 1/27 sums it up:

"Mr. Jobs credited Amazon with pioneering the category with the Kindle, but said 'we are going to stand on their shoulders and go a little bit farther.'"

Remember that when you decide to purchase an iPad.

Take Your Novel to the Next Level

ATTEND THE SAN FRANCISCO WRITE AND PITCH CONFERENCE
February 19 -21, 2010. All Genres
What does the market really want? Reality check time. 50,000 or more in this country are struggling to write first novels, thousands of manuscripts flooding agent offices, but only a few hundred at most will ever be published by a major house. Why? ... This unique writer conference was developed by the editors and authors at Algonkian Writer Conferences to provide you, the aspiring author, with not only network connections, but comprehensive, hands-on experience utilizing the craft skills, insider advice, and hard-to-swallow facts you must possess before you can even hope to get a first novel successfully published in this tougher-than-ever market--experience and info you will not receive at any other conference, and certainly, not from any Craft and Tips 101 writer magazine.

The W&PC is also the only writer conference to evaluate your novel or work-in-progress even before you arrive. As a participant, you will discover many days worth of eye-opening pre-conference work and study, our valuable MS analysis conducted by business pros (like Charles Salzberg on the left), our own time-tested Competitive Fiction Guide, as well as network pitch sessions, panels, lectures, Q&A, and interactions with some of the best list-building agents who will be present to provide connection and advice in proportion to your needs.

After this conference you will be able to:

• Display the craft, voice, and narrative verve that will put you on top even with the most discriminating editor or agent.
  
• Develop a reality check-list for all major structural and narrative issues that profoundly affect your novel.
  
• Reevaluate your novel premise, development, and all else in a manner the market demands and rewards.
  
• Demonstrate how to build your "platform"--publishers are now looking for solid credentials more than ever.
  
• Forever avoid the pitfalls of the query and pitch process.
  
• Use crucial must-knows to stop the rejection cycle, and write from the heart with newfound smarts.
  
• Do whatever is necessary to make an agent or editor feel confident in promoting your novel.
  

GETTING PUBLISHED BY A MAJOR HOUSE

In today's environment, you will face more obstacles than ever. An aspiring author attempting to write the breakout novel must not only create a high concept novel premise that rings with "ca-ching" but must avoid all the common pitfalls in title, hook, early character development, prose craft, and ongoing narrative composition. Sound complicated? Well, it is. Welcome to reality! Writers unable to fulfill the many and picky demands of discriminating agents and editors will be rejected every time, and usually within seconds after reading the first page (or even the first line--no kidding).

EVERYONE IS LOOKING FOR REASONS TO REJECT

Why shouldn't they? Hundreds of projects are right behind yours, all clamoring for publication, all written by ambitious yet soon-to-be-disillusioned writers who believe all they ever needed for success was Writer's Digest and their local critique group to get it all straight.

After working with writers for many years, we know that isn't true.

Writing is somewhat like computer programming

By Anthony S. Policastro

Ok, if you think this idea is off the wall consider this: if a programmer leaves out a single character or adds an extra character, the program will not work as intended.

Writing in essence is the same. If you don't craft your words, sentences and paragraphs properly, your intended message does not come across.

Programming is a lot easier than writing - it's exact - XYZ code tells the computer to execute a specific function. The computer does not have an opinion about the code and the code does not have several meanings.

Writing, on the other hand, is more complex. Words have different meanings for different people. The structure of a sentence or paragraph may have one meaning for one person and different meaning for another.

But if the writing has the right flow, the right words and the right structure it is like great poetry. That's why we hear statements like, "The writing works! The writing pulls you in! I just love the writing!" It is the stuff of the classics and more.

So what exactly is the right stuff - the stuff of classics, the magic of the writing? My take is that the writing communicates universal truths, truths that are common and important to all human beings. The universal appeal of these truths is so powerful that the writing lives on generation after generation, century after century.

More importantly, the writing drips with emotion. Words can stir our deepest hopes and dreams, our imaginations, our inspirations and they let us dance in the joy of the things we love.

It's not easy getting words to do all those things, but as writers we always try. So if you can get the right "programming" for your words, you will write a classic that will live on and on.

Try doing that with a computer.

Another Email Confirms My Novel May be more Fact than Fiction

I just received an email from Dirck Storm, who confirmed that journalist Vic Livingston from Philadelphia, has in fact been harassed by some of the technologies I mention in my novel, Dark End of the Spectrum.

What's intriguing about his email are the links at the end. One site has information I read about five years ago during the initial research for Dark End of the Spectrum about how the Russians turned a conventional microwave oven into a deadly weapon. I included this information in one of the chapters of the book where one of the main characters tells how his wife died of cancer caused by this heinous weapon.

While this information is eye opening, I used it in my book for dramatic purposes and sort of half believed it. Now, it appears it may have been true.

Here's Mr. Storm's email and make sure you read my earlier post about Vic Livingston and how he says he has lived and breathed the dark end of the electromagnetic spectrum.

"Dear Mr. Policastro,

I am writing to confirm that what Vic Livingston wrote to you about his having been thrown into what has sometimes been described as a virtual global prison, replete with its uniquely tormenting features, is unfortunately all too true.  I do not personally know Mr. Livingston, but my own experience of being harassed in every conceivable nonelectronic and electronic fashion -- in ways that are essentially deniable and impossible to prove -- for nearly two decades leaves me no other choice but to endure this evil and engage in whatever feeble efforts I can to help end this monstrosity.

Because of its extreme sophistication, its utterly opaque leadership, its devastating physical and financial effects on its targets, and its now global reach, the targets are typically left with nothing but mutual consolation and ineffectual appeals to the authorities for help, and that is if they are lucky enough to figure out that others around the world have been similarly inducted nonconsensually into this unprecedented program. 

Knowing how extremely difficult it must be for any nontarget to understand what, how, and why this is happening, I would only ask your forebearance and time sufficient to read a couple of the better overviews of this covert hell on Earth, obviously written by targets without the benefit of a full explanation by the directors of these outrageous but deniable violations of human rights:

http://www.catchcanada.net/ (a cogent summary of what's happening)
http://raven1.net/ (longer initial page, with many other pages for further info)
http://overcontrol.webs.com (single long page with technology and relevant historical information)

Sincerely yours,
Dirck Storm"

Journalist Claims he has lived in the Dark End of the Spectrum

I recently received this intriguing comment from Vic Livingston, a journalist from Philadelphia regarding my thriller/mystery, DARK END OF THE SPECTRUM.

What is intriguing is that he talks about many scary technologies used by the government that I had mentioned in my book, which by the way is fiction.

Take a look and let me know what you think.

"Mr. Policastro: I have been a victim of the real dark end of the spectrum for six years (that I know about). Please react to this posting, from today's Washingtonpost.com/thefix, as well as my articles and first-person victim account linked at the bottom. My telecommunications are subject to interception and spiking so I don't know if you will ever see this. I will check back here daily for the next few days. -- Vic Livingston

SECRET MULTI-AGENCY FED PROGRAM SILENTLY TORTURES, IMPAIRS, PERSECUTES U.S. CITIZENS WITH MICROWAVE/LASER RADIATION AND LOCAL VIGILANTISM, SAYS MAINSTREAM JOURNALIST

* Thousands of Americans, deemed to be "dissidents" or undesirables, targeted by Bush legacy program for debilitating microwave/laser assault, held hostage in their own homes to fed-supported vigilante "community policing" stalking units, equipped with warrantless GPS devices, who vandalize and terrorize as local police look the other way.

* "Directed energy weapons," portable units and a nationwide installation employing cell towers and satellites, induce weakness, exhaustion, head and body aches, physical and neurological impairment, strokes, aneurysms, cancer -- and many victims do not realize what is making them sick.

* Regional Homeland Security- administered "fusion centers" reportedly serve as command centers for covert electromagnetic radiation attacks, pervasive surveillance, financial sabotage of those identified as "dissidents," "trouble-makers" or slandered as threats to society.

* Use of microwave weaponry to torture and impair political opponents recently confirmed by deposed Honduras President Manuel Zelaya.

* Pleas for justice, to local police and FBI, go unanswered -- as do demands for a Department of Justice Civil Rights Division investigation and congressional hearings.

"These are crimes against humanity and the Constitution, being perpetrated under the cover of national security and 'safe streets' by multiple federal and local agencies and commands -- an American genocide hiding in plain sight, enabled by the naivete of those who think 'it can't happen here.'"

-- Victor Livingston, former reporter for WTXF-TV Philadelphia, Phila. Bulletin, N.Y. Daily News, St. Petersburg Times; producer/host, MSG Network Sports Business Report; columnist, NowPublic.com/scrivener.

JOURNO TO FBI: SEIZE CONTROL OF DHS-RUN FUSION CENTERS
TO STOP SILENT MICROWAVE / LASER ATTACKS ON U.S. CITIZENS

http://nowpublic.com/world/govt-tortures-me-silent-microwave-weapons-ousted-s-prez
http://nowpublic.com/world/gestapo-usa-govt-funded-vigilante-network-terrorizes-america OR (if links are corrupted / disabled): http://NowPublic.com/scrivener RE: "GESTAPO USA""

Kindle Numbers: Traditional Publishing Vs. Self Publishing

 I had to post Joe's post confirming the explosion of ebooks. Joe is the best selling author of the Lt. Jacqueline "Jack" Daniels and Jack Kilborn thrillers.

By Joe Konrath
I got quite a shock last week, when I got my bi-annual royalty statement. Hyperion publishes six titles in my Jack Daniels series. They gave me my ebook figures. Authors are usually quite secretive about their sales and their royalties.

Me? I'm spilling the beans. Here are my ebook Kindle numbers from Jan 1 to June 31, 2009.

Click here to read the rest of the story: Kindle Numbers: Traditional Publishing Vs. Self Publishing

A Bookcoach can Better Market Your Book

By Judy Cullins

When authors think of their audience buying books they think of bookstores. This myth sends authors taking the long, arduous road to seeking out an agent, a publisher, hoping their book will become a best seller. It won't. Why?

Because you are not famous, your publishing support amounts only to a three-month book tour, billed against your sales. Your book's shelf life at Barnes and Noble or other brick and mortar bookstores is about three months too. And, you the author must promote it full time to receive less than 50% of the profits.

Another reason bookstores disappoint the author is that most people go into the store to browse. They want fiction, some non-fiction, but they aren't sure what. If your book is shelved among more popular authors, potential buyers will pass it by for the well-known name.

Marketing guru, John Kremer, author of 1001 Ways to Market Your Book, says "I'm glad I don't rely on retail 'brick and mortar' bookstore sales for my income, but it will be nice to add that icing on the cake into my cash flow again."

Before his updated version this year, John has sold 45,000 copies of his book in three years. He is a marketer par excellence. He uses non-traditional marketing strategies; his web site, his ezine which offers tips, products and seminars, specialty stores, foreign markets, libraries, and back of the room sales from speaking engagements.

Because John is a recognized name, he gets a lot of shelf space in the bookstore - cover side out. For your lesser-known book, only your spine will show and after three months of initial placement, your book will fade away unless you put on your promotion hat to get customers to the store.

In one book coaching session, a new client thought he wanted to sell to the bookstores. I asked him who was his particular audience. He said business people. What kind of business people? Do these people go to the "brick and mortar" bookstore for a business book? Or, will they be more likely to subscribe to online business ezines or visit a business Web site for specific kinds of business books?

Your book coach knows that online promotion is the cheapest, easiest, and most profitable way to sell books.

DID YOU KNOW?

• Seventy percent of US adults haven't been in a bookstore for the last 5 years.
• Bookstores sell only 45% of all books sold.
• Bookstores return non-sold books to the author-think of the Starbucks people dripping their coffee and scone on your book.
• Bookstores will take 90 days, even a year or more to pay you for your total book sales.
• Bookstores only order two or three copies at a time because of limited shelf space.
• Bookstores buy only from a distributor or wholesaler.

Why the big push to get a wholesale or distributor and get into the bookstore?

These people represent so many other authors don't you wonder how much attention your book will receive? They exact healthy fees, around 55%. That leaves a small profit for the author, and remember, bookstores, distributors and wholesalers don't promote your book!

After her distributor went belly up and she lost $160,000, one author said she would rather have more control over her priceless products. She distributes them all herself now through various venues that suit her personality.

Authors spend a lot of time and money chasing the improbable, when the "golden egg" of self-publishing and self-promotion is right in front of them. In my opinion, I'd sell my books everywhere except the brick and mortar bookstore!

Book and Internet Marketing Coach Judy Cullins helps businesses get all the clients and sell all the books they want.

Author of 11 business books including How to Write your Book Fast and Advanced Article Marketing, a 3-Book Special.

Judy offers free articles and eBook "Book Writing and Marketing Tips" with monthly ezine subscription at http://www.bookcoaching.com

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Women on Writing Blog Event emphasizes Family

Today I'm participating in a mass blogging! WOW!

Women On Writing has gathered a group of blogging buddies to write about family relationships. Why family relationships? We're celebrating the release of Therese Walsh's debut novel today. The Last Will of Moira Leahy, (Random House, October 13, 2009) is about a mysterious journey that helps a woman learn more about herself and her twin, whom she lost when they were teenagers.

My most memorable family relationship was with my father. He was the hero in my life.

He moved through life with bold strokes, never letting other people bend him from the way he wanted to go. He was a pioneer in his family going where his ten siblings would not go. His bold strokes made all of our lives better.

When he returned from World War II, he took on the world – he married my mother and did things his way. He was always himself and didn’t care what other people thought of his thoughts or his actions whether they were laughable or significant.

He taught me to always reach for the stars even if you couldn’t touch them – just keep reaching. He wanted a better life for me and now I have it because of him.

“I want you to do better than I have,” he would often say and when life beat him down many times, he still had a smile, a joke, and a cheerful, contagious presence that no one could resist.

He taught me that keeping one’s word is more important than anything else in life because that is what made the true grit of a man, not his wealth or his position or his looks.

When we were teenagers, we would play cards on the back porch during those lazy, nothing to do summer afternoons and my friends would not play without him. His contagious personality appealed to all generations.

There are many heroes in the world today, but a true hero’s words linger inside of you all your life and guide you when you have to make the tough decisions. That’s what my father did for me – his words and presence are always with me providing a guidepost that I have used all my life. He is my hero.

Samuel Anthony Policastro 1925-1999

Visit The Muffin (http://www.wow-womenonwriting.com/blog.html) to read what Therese has to say about family relationships. And make sure you visit Therese's website (http://www.theresewalsh.com) to find out more about the author."

About the book: The Last Will of Moira Leahy By Therese Walsh A LOST SHADOW Moira Leahy struggled growing up in her prodigious twin's shadow; Maeve was always more talented, more daring, more fun. In the autumn of the girls' sixteenth year, a secret love tempted Moira, allowing her to have her own taste of adventure, but it also damaged the intimate, intuitive relationship she'd always shared with her sister. Though Moira's adolescent struggles came to a tragic end nearly a decade ago, her brief flirtation with independence will haunt her sister for years to come. A LONE WOMAN When Maeve Leahy lost her twin, she left home and buried her fun-loving spirit to become a workaholic professor of languages at a small college in upstate New York. She lives a solitary life now, controlling what she can and ignoring the rest--the recurring nightmares, hallucinations about a child with red hair, the unquiet sounds in her mind, her reflection in the mirror. It doesn't help that her mother avoids her, her best friend questions her sanity, and her not-quite boyfriend has left the country. But at least her life is ordered. Exactly how she wants it. A SHARED PAST Until one night at an auction when Maeve wins a keris, a Javanese dagger that reminds her of her lost youth, and happier days playing pirates with Moira in their father's boat. Days later, a book on weaponry is nailed to her office door, followed by anonymous notes, including one that invites her to Rome to learn more about the blade and its legendary properties. Opening her heart and mind to possibility, Maeve accepts the invitation, and with it, a window into her past. Ultimately she will revisit the tragic November night that shaped her and Moira's destinies, and learn that nothing can be taken at face value, as one sister emerges whole and the other's score is finally settled. Note: To read reviews about The Last Will of Moira Leahy, please visit Therese's website: http://theresewalsh.com/News_Reviews/news_reviews.html ------------------ About the author, Therese Walsh: Therese is the co-founder of Writer Unboxed, a blog for writers about the craft and business of genre fiction. Before turning to fiction, she was a researcher and writer for Prevention magazine, and then a freelance writer. She's had hundreds of articles on nutrition and fitness published in consumer magazines and online. She has a master's degree in psychology. Aside from writing, Therese's favorite things include music, art, crab legs, Whose Line is it Anyway?, dark chocolate, photography, unique movies and novels, people watching, strong Irish tea, and spending time with her husband, two kids and their bouncy Jack Russell. Therese's website: http://theresewalsh.com Therese's blog: http://theresewalsh.com/blog.html Writer Unboxed: http://www.writerunboxed.com Twitter: http://twitter.com/ThereseWalsh Facebook: http://www.facebook.com/therese.walsh

Participating Bloggers! Day By Day Writer: http://daybydaywriter.wordpress.com/ Adventures in the Writing Life: http://adventuresinthewritinglife.blogspot.com/ The Beautification Project: http://thebeautificationproject.wordpress.com/ Reading Frenzy: http://lumorgan.blogspot.com/ A Girl, Her Career, and Life on the Dairy Farm: http://sandhillssequitur.blogspot.com/ The 5th Line Project, Page 56, Line 5: http://the5thlineproject.wordpress.com Read These Books and Use Them!: http://margodill.com/blog/ Julie Bogart's blog: http://juliebogart.com/blog/ A Ponderance of Things: http://rcponders.wordpress.com/ A Woman's Life Stages: http://www.awomanslifestages.com Danielle Buffardi's blog: http://www.daniellebuffardi.com/ Just Another Perfect Day: http://gundiva.blogspot.com/ Stories of life: one writer-mom's odyssey: http://www.kristinemeldrumdenholm.blogspot.com/ Once Written, Twice Shy: http://www.shywriters.blogspot.com/ Writing Cops...It's What I Do: http://melanieatkins.wordpress.com/ Anna Louise Lucia's blog: http://annalouiselucia.com/blog/ Word Wranglers: http://wordwranglers.blogspot.com/ Erin Denver's blog: http://www.erindenver.com/ Writers Inspired: http://writerinspired.wordpress.com/ Romancing the Blog: http://obe-romancingtheblog.blogspot.com MamaBlogga: mom's search for meaning: http://www.mamablogga.com/  About.com's Freelance Writing: http://freelancewrite.about.com/ GardenWall Publications: http://www.gardenwallpublications.com/blog/ Moonlight, Lace and Mayhem: http://moonlightlacemayhem.blogspot.com/ Five Scribes: http://fivescribes.blogspot.com/ R.J. Writes: http://www.ruthjhartman.blogspot.com/ Catch a Star Before It Falls: http://celestialgldfsh.livejournal.com/ Words from the Heart: http://contemplativeed.blogspot.com/ Magical Musings: http://magicalmusings.com/ Fat and then, a journey back to my true self: http://fatandthen.blogspot.com/ Gayle Trent, Cozy Mystery Writer: http://www.gayletrent.com/blog/ Paris Parfait, Tara Bradford writes from the City of Light: http://www.tarabradford.com/ Cathy C.'s Hall of Fame: http://www.cathychall.blogspot.com/ Misadventures with Andi: http://www.misadventureswithandi.com/ Kristin Bair O'Keeffe's blog: http://www.kristinbairokeeffeblog.com/ Awake is Good: http://www.awakeisgood.blogspot.com/ The Writer's Edge: http://writersedgeinfo.blogspot.com/ Writing is About Putting Yourself to Words: http://aspnovelist.blogspot.com/ Squirrel's Treehouse: http://www.scrollsquirrel.blogspot.com/ Gaijin Mama: http://gaijinmama.wordpress.com/ Multi-Tasking Mama: http://www.multitaskingmama.com/ Self Help Daily: http://www.selfhelpdaily.com/ Words and Coffee: http://jonathandanz.wordpress.com Elizabeth Kirschner's blog: http://elizabethkirschner.wordpress.com/ One Woman's Eye: http://onewomanseye.blogspot.com/ Entering the Age of Elegance: http://www.maturingmodernwomen.com/ The Write at Home Mom: http://www.thewriteathomemom.blogspot.com/ Mother Daughter Book Club Blog: http://motherdaughterbookclub.wordpress.com/ Muse: http://erikarobuck.wordpress.com/ the SIMMER blog: http://simmerblog.typepad.com/ Scales and other lies: http://scalesandotherlies.com/wordpress/ Natalia Maldonado's blog: http://www.nmaldonado.com/blog/ writers, dogs, and germans*: http://sdennard.wordpress.com/ Meryl's Notes blog: http://www.meryl.net/section/blog/ Little Miss Information: http://s-frostie.tumblr.com/ Linda Mohr's Blog: http://lindamohr.wordpress.com/ Reconsidering Sanity: http://www.reconsanity.blogspot.com/ So Many Books, So Little Time: http://purplg8r-somanybooks.blogspot.com/ Cynderella's Castle: http://www.cynthiadalba.blogspot.com/ Dianne Sagan, Life as a Ghost(writer): http://diannesagan.wordpress.com/ Janel's Jumble: http://janelsjumble.blogspot.com/ North Side Four (plus Eleanor Roosevelt, the Senator and the President): http://www.northsidefour.blogspot.com/ Teresa Shen Swingler's blog: http://teresashenswingler.com/ Color Your Life Happy-Flora Morris Brown, Ph.D.: http://coloryourlifehappy.com/blog/ a-century-of-thoughts: http://chehrenegar.blogspot.com/ Behind Brown Eyes: http://right2write.blogspot.com/ 'Manda Blogs About...: http://mandablogsabout.blogspot.com/ SFC Blog: Families Matter: http://familiesmatter2us.blogspot.com/

Publish and Sell Helps Writers get Published

Today we have an interview with Henry Hutton, a good friend of mine who is helping revolutionize the publishing industry with his self publishing agency, Publish and Sell Enterprises. Known in publishing circles as The PublishingGuy, Henry has also created an online newspaper called PublishingGuy's News Update offering the latest news in the dynamic publishing industry - Anthony

1. What made you start Publish and Sell?

I’ve always had a passion for helping authors realize their dreams, and the revolution in publishing - especially with sites like Lulu.com and Createspace.com, along with POD - has enabled millions of authors the opportunity to see their book in print. We quickly learn, however, that publishing is not the hard part. Selling is.

Our goal at Lulu was to change the world of publishing and by turning it on its head. With our free publishing tools any author could publish their work into a printed book or ebook and make it available for sale to their buying audience. Although that in itself is a great achievement, it doesn’t get the author to the goal line, and authors quickly realized that publishing their book was the easier first half of the publishing process.

Generating sales is the biggest challenge to overcome.

Fortunately, while at Lulu I witnessed two sides of the independent publishing phenomenon:

1. Authors that published their book and waited for sales to happen, and

2. Authors that aggressively marketed their books using free social networking sites. 

Needless to say, the authors in the former group faltered while the authors in the latter group, even through trial and error, achieved moderate - and often surprising - success

My goal is to help authors better position themselves for success by not only making the best publishing choices, but by making smart marketing choices. In today’s Internet world, every author can identify, find, interact with, and sell to their audience much more efficiently and economically.

2. What makes Publish and Sell unique? Are there other companies like Publish and Sell?
I consider Publish and Sell Enterprises as a self-publishing agency. Although you can find many companies that offer author services similar to ours, those companies typically work with specific printing and distribution outlets.

I do things differently. I examine the needs of the author - the genre of their book, the audience that they’re trying to reach - and determine the best path to take in terms of publishing and marketing. Some authors might be best served by Lulu, while others might be served through Booksurge, and still others should go directly into the Kindle. I’ve learned over the years that one size doesn’t fit all when it comes to author services, and forcing an author’s square book into a round publishing and marketing hole is asking for failure. 

3. Do you think there is a large market for your services?
There’s no doubt about it. A large percentage of authors that attempt the free publishing sites - Createspace, Lulu, Wordclay, etc. - never finish the publishing process. Furthermore, an equally large percentage that do publish never sell more than a couple copies. With a little hand-holding I’m convinced that many authors can do better. They just need to be educated and pointed in the right direction.

4. How does Publish and Sell work?
When an author contacts us we walk through their situation - including the “completeness” of their book, the genre, the market - and assess the overall strategy for reaching a successful outcome. This is a completely interactive process with the author.

We then put a plan and timeline together that reflects the publishing and marketing activities that will be required to accomplish our goals.

5. What challenges do you see for Publish and Sell?
There are a few significant challenges we face. First of all, since every author is different it’s hard for me to accurately predict resource needs. Will I need another ghost writer in three months or another cover artist? So far, however, we’ve done a good job managing our resource needs.

Secondly, as you know, the publishing world is rapidly changing. A few weeks ago Lulu changed their retail distribution program, and just last week Createspace began offering author services. It’s imperative that we stay on top of these rapid developments so that we can properly advise our clients regarding their options.


Lastly, it’s critical that authors make the proper choices when it comes to social marketing. Although there’s an abundance of free networking and social media tools, some may not be suited for the book’s genre, its market, or even the author’s personality. Some sites go in and out of favor, so it’s our job to stay on top of these changes and try to anticipate the trends that will work to the author’s advantage.

6. Are authors successful using your services?
You’d have to ask those authors, but I think it’s fair to say that they’re more successful than they would have been without my services. Especially when it comes to marketing, I can only educate and show them the best way to present themselves online, build and interact with their audience, and influence that audience to buy their book. At the end of the day the book must deliver. 

7. What advice would you give to authors considering self-publishing?
Do it, and don’t wait. You’re only harming yourself if you do. I’ve seen too many authors that have waited years to garner a publishing deal, without success. By self-publishing, authors - especially first-time authors - will better understand the process and challenges of publishing. They’ll learn what works and what doesn’t, and actually become better positioned - through the self-publishing success - to get picked up by a traditional publisher. Or, alternatively, they’ll find their niche and remain as a self-publisher to maintain control over their book and income. It can be a win-win, but you won’t know if you don’t try.

Thousands of people are self-publishing every day. Their book is being purchased, it’s being read, and the author is receiving feedback. Yes, sometimes the feedback is negative, and sometimes the book wasn’t as good as it should have been. If that’s the case, it’s better to have a small self-publishing failure (that you can quickly recover from) than a failure with a traditional publisher. That’s almost impossible to recover from.  Take advantage of every learning opportunity that self-publishing provides.
 

8. Do you think self-publishing could be a path to commercial publishing?
Definitely! We saw this happen all the time at Lulu. Publishers would look at our top seller list and contact those authors. It made their job easy, because these authors knew the process of publishing, they knew their target audience, and they knew how to market to that audience successfully. That’s a publisher’s dream come true. 

9. What do you think will be the future of publishing?
The most interesting and immediate dynamic the industry is facing is ebooks. Devices like the Kindle and Sony Reader have made it easy and convenient to purchase and read books. These ebook readers are still a little too expensive for the mainstream market, but I’m confident that in time they’ll achieve critical mass and revolutionize the reading and publishing landscape.

For example, I love printed books, but now that I have a Kindle I very rarely buy a printed book. For one thing, the ebooks are always cheaper. Furthermore, I feel that - in a very small way - I’m saving a few trees every time I opt for an ebook. I don’t need another book sitting on my bookshelf anyway - I’ve got too many already!

Lastly, ebooks provide many advantages to authors. Although it takes a little time and effort, an author can publish their book as a Kindle ebook for free. Just go to http://dtp.amazon.com and follow the instructions.

Talk about removing barriers to entry. Upload and publish today, and your book is being purchased and read by your audience in no time. Oh, and you’re receiving royalties in no time. In tomorrow’s world, ebooks will be an author’s best friend.


10. What do you enjoy the most about Publish and Sell?
I enjoy working with authors, and every author’s situation is different. No two poetry books are alike, nor are any two novels alike. That keeps things fresh, along with the fact that the publishing industry and its associated technologies are changing almost daily.

Also, as much as I dream of being a novelist, I can’t seem to write for the long haul. I am a musician, so I have a lot of songs that I’ve penned - along with some poems and short stories - but after a couple pages I’ve run out of things to say.

So I admire authors. I admire the varied processes by which they write, and I’m envious of the way that an author’s thoughts seem to flow uninhibited from their mind and into their manuscript. This capability - to tell a story, to invoke emotions, and sometimes even change the life of your reader is, frankly, astounding.

For more information on Publish and Sell Enterprises and how Henry can help you publish and market your work visit his site at http://www.publishandsell.com or call him directly at 919 247-1832.

You can also find Henry on Facebook at http://www.facebook.com/henry.hutton, on Twitter at @PublishingGuy and on Linkedin at http://www.linkedin.com/in/henryhutton