Saturday, October 17, 2009

Kindle Numbers: Traditional Publishing Vs. Self Publishing

 I had to post Joe's post confirming the explosion of ebooks. Joe is the best selling author of the Lt. Jacqueline "Jack" Daniels and Jack Kilborn thrillers.

By Joe Konrath
I got quite a shock last week, when I got my bi-annual royalty statement. Hyperion publishes six titles in my Jack Daniels series. They gave me my ebook figures. Authors are usually quite secretive about their sales and their royalties.

Me? I'm spilling the beans. Here are my ebook Kindle numbers from Jan 1 to June 31, 2009.

Click here to read the rest of the story: Kindle Numbers: Traditional Publishing Vs. Self Publishing

Friday, October 16, 2009

A Bookcoach can Better Market Your Book

By Judy Cullins

When authors think of their audience buying books they think of bookstores. This myth sends authors taking the long, arduous road to seeking out an agent, a publisher, hoping their book will become a best seller. It won't. Why?

Because you are not famous, your publishing support amounts only to a three-month book tour, billed against your sales. Your book's shelf life at Barnes and Noble or other brick and mortar bookstores is about three months too. And, you the author must promote it full time to receive less than 50% of the profits.

Another reason bookstores disappoint the author is that most people go into the store to browse. They want fiction, some non-fiction, but they aren't sure what. If your book is shelved among more popular authors, potential buyers will pass it by for the well-known name.

Marketing guru, John Kremer, author of 1001 Ways to Market Your Book, says "I'm glad I don't rely on retail 'brick and mortar' bookstore sales for my income, but it will be nice to add that icing on the cake into my cash flow again."

Before his updated version this year, John has sold 45,000 copies of his book in three years. He is a marketer par excellence. He uses non-traditional marketing strategies; his web site, his ezine which offers tips, products and seminars, specialty stores, foreign markets, libraries, and back of the room sales from speaking engagements.

Because John is a recognized name, he gets a lot of shelf space in the bookstore - cover side out. For your lesser-known book, only your spine will show and after three months of initial placement, your book will fade away unless you put on your promotion hat to get customers to the store.

In one book coaching session, a new client thought he wanted to sell to the bookstores. I asked him who was his particular audience. He said business people. What kind of business people? Do these people go to the "brick and mortar" bookstore for a business book? Or, will they be more likely to subscribe to online business ezines or visit a business Web site for specific kinds of business books?

Your book coach knows that online promotion is the cheapest, easiest, and most profitable way to sell books.

  • Seventy percent of US adults haven't been in a bookstore for the last 5 years.
  • Bookstores sell only 45% of all books sold.
  • Bookstores return non-sold books to the author-think of the Starbucks people dripping their coffee and scone on your book.
  • Bookstores will take 90 days, even a year or more to pay you for your total book sales.
  • Bookstores only order two or three copies at a time because of limited shelf space.
  • Bookstores buy only from a distributor or wholesaler.
Why the big push to get a wholesale or distributor and get into the bookstore?

These people represent so many other authors don't you wonder how much attention your book will receive? They exact healthy fees, around 55%. That leaves a small profit for the author, and remember, bookstores, distributors and wholesalers don't promote your book!

After her distributor went belly up and she lost $160,000, one author said she would rather have more control over her priceless products. She distributes them all herself now through various venues that suit her personality.

Authors spend a lot of time and money chasing the improbable, when the "golden egg" of self-publishing and self-promotion is right in front of them. In my opinion, I'd sell my books everywhere except the brick and mortar bookstore!

Book and Internet Marketing Coach Judy Cullins helps businesses get all the clients and sell all the books they want.
Author of 11 business books including How to Write your Book Fast and Advanced Article Marketing, a 3-Book Special.
Judy offers free articles and eBook "Book Writing and Marketing Tips" with monthly ezine subscription at

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Tuesday, October 13, 2009

Women on Writing Blog Event emphasizes Family

Today I'm participating in a mass blogging! WOW!

Women On Writing has gathered a group of blogging buddies to write about family relationships. Why family relationships? We're celebrating the release of Therese Walsh's debut novel today. The Last Will of Moira Leahy, (Random House, October 13, 2009) is about a mysterious journey that helps a woman learn more about herself and her twin, whom she lost when they were teenagers.

My most memorable family relationship was with my father. He was the hero in my life.

He moved through life with bold strokes, never letting other people bend him from the way he wanted to go. He was a pioneer in his family going where his ten siblings would not go. His bold strokes made all of our lives better.

When he returned from World War II, he took on the world – he married my mother and did things his way. He was always himself and didn’t care what other people thought of his thoughts or his actions whether they were laughable or significant.

He taught me to always reach for the stars even if you couldn’t touch them – just keep reaching. He wanted a better life for me and now I have it because of him.

“I want you to do better than I have,” he would often say and when life beat him down many times, he still had a smile, a joke, and a cheerful, contagious presence that no one could resist.

He taught me that keeping one’s word is more important than anything else in life because that is what made the true grit of a man, not his wealth or his position or his looks.
When we were teenagers, we would play cards on the back porch during those lazy, nothing to do summer afternoons and my friends would not play without him. His contagious personality appealed to all generations.

There are many heroes in the world today, but a true hero’s words linger inside of you all your life and guide you when you have to make the tough decisions. That’s what my father did for me – his words and presence are always with me providing a guidepost that I have used all my life. He is my hero.

Samuel Anthony Policastro 1925-1999

Visit The Muffin ( to read what Therese has to say about family relationships. And make sure you visit Therese's website ( to find out more about the author."

About the book:
The Last Will of Moira Leahy
The Last Will of Moira Leahy

By Therese Walsh


Moira Leahy struggled growing up in her prodigious twin's shadow; Maeve was always more talented, more daring, more fun. In the autumn of the girls' sixteenth year, a secret love tempted Moira, allowing her to have her own taste of adventure, but it also damaged the intimate, intuitive relationship she'd always shared with her sister. Though Moira's adolescent struggles came to a tragic end nearly a decade ago, her brief flirtation with independence will haunt her sister for years to come.

When Maeve Leahy lost her twin, she left home and buried her fun-loving spirit to become a workaholic professor of languages at a small college in upstate New York. She lives a solitary life now, controlling what she can and ignoring the rest--the recurring nightmares, hallucinations about a child with red hair, the unquiet sounds in her mind, her reflection in the mirror. It doesn't help that her mother avoids her, her best friend questions her sanity, and her not-quite boyfriend has left the country. But at least her life is ordered. Exactly how she wants it.

Until one night at an auction when Maeve wins a keris, a Javanese dagger that reminds her of her lost youth, and happier days playing pirates with Moira in their father's boat. Days later, a book on weaponry is nailed to her office door, followed by anonymous notes, including one that invites her to Rome to learn more about the blade and its legendary properties. Opening her heart and mind to possibility, Maeve accepts the invitation, and with it, a window into her past. Ultimately she will revisit the tragic November night that shaped her and Moira's destinies, and learn that nothing can be taken at face value, as one sister emerges whole and the other's score is finally settled.

Note: To read reviews about The Last Will of Moira Leahy, please visit Therese's website:
About the author, Therese Walsh:

Therese WalshTherese is the co-founder of Writer Unboxed, a blog for writers about the craft and business of genre fiction. Before turning to fiction, she was a researcher and writer for Prevention magazine, and then a freelance writer. She's had hundreds of articles on nutrition and fitness published in consumer magazines and online.

She has a master's degree in psychology.

Aside from writing, Therese's favorite things include music, art, crab legs, Whose Line is it Anyway?, dark chocolate, photography, unique movies and novels, people watching, strong Irish tea, and spending time with her husband, two kids and their bouncy Jack Russell.

Therese's website:
Therese's blog:
Writer Unboxed:
Participating Bloggers!

Day By Day Writer:

Adventures in the Writing Life:

The Beautification Project:

Reading Frenzy:

A Girl, Her Career, and Life on the Dairy Farm:

The 5th Line Project, Page 56, Line 5:

Read These Books and Use Them!:

Julie Bogart's blog:

A Ponderance of Things:

A Woman's Life Stages:

Danielle Buffardi's blog:

Just Another Perfect Day:

Stories of life: one writer-mom's odyssey:

Once Written, Twice Shy:

Writing Cops...It's What I Do:

Anna Louise Lucia's blog:

Word Wranglers:

Erin Denver's blog:

Writers Inspired:

Romancing the Blog:

MamaBlogga: mom's search for meaning:'s Freelance Writing:

GardenWall Publications:

Moonlight, Lace and Mayhem:

Five Scribes:

R.J. Writes:

Catch a Star Before It Falls:

Words from the Heart:

Magical Musings:

Fat and then, a journey back to my true self:

Gayle Trent, Cozy Mystery Writer:

Paris Parfait, Tara Bradford writes from the City of Light:

Cathy C.'s Hall of Fame:

Misadventures with Andi:

Kristin Bair O'Keeffe's blog:

Awake is Good:

The Writer's Edge:

Writing is About Putting Yourself to Words:

Squirrel's Treehouse:

Gaijin Mama:

Multi-Tasking Mama:

Self Help Daily:

Words and Coffee:

Elizabeth Kirschner's blog:

One Woman's Eye:

Entering the Age of Elegance:

The Write at Home Mom:

Mother Daughter Book Club Blog:


the SIMMER blog:

Scales and other lies:

Natalia Maldonado's blog:

writers, dogs, and germans*:

Meryl's Notes blog:

Little Miss Information:

Linda Mohr's Blog:

Reconsidering Sanity:

So Many Books, So Little Time:

Cynderella's Castle:

Dianne Sagan, Life as a Ghost(writer):

Janel's Jumble:

North Side Four (plus Eleanor Roosevelt, the Senator and the President):

Teresa Shen Swingler's blog:

Color Your Life Happy-Flora Morris Brown, Ph.D.:


Behind Brown Eyes:

'Manda Blogs About...:

SFC Blog: Families Matter:

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