Simon & Schuster Doomed to Failure in eBook Venture

By Anthony S. Policastro

Simon & Schuster will now sell its most popular titles as eBooks on Scribd.com. Great news! A major publishing house is going digital.

But they are doomed to failure.

They think readers will pay 20% off the list price of a book's most recent printed version, according to an article in The New York Times on June. 11.

So a printed Simon & Schuster title that lists for $26 will sell for $20.80 as an eBook and a $15 paperback's eBook version will sell for $12.00. Lots of luck Simon & Schuster. You would have better luck selling ice cubes on the North Pole.

Most people won't even pay $10 for an eBook. The reason is that they do not perceive the value the same as the printed version.

With a hardcover or paperback, you can feel and smell the value in the design of the cover, the layout of the type, the feel of the paper, and its ubquitious portability. You don't have to worry about a battery going dead or the sun being too bright to read the book.

An eBook has none of those characteristics and publishers will never convince the public, and they have tried, that eBooks cost as much to produce as their printed cousins.

In my last post, I asked the question, Would you pay $26 for an eBook? about Google competing with Amazon in the eBook market.

What stuck out in my mind was that publishers were embracing the move because they could charge what they wanted for eBooks on Google since they could not set prices on Amazon's Kindle. The article was updated a few days later with new information that Google will also set the price of eBooks similar to Amazon.

So Simon & Schuster, if the two largest forces on the Internet know that eBooks have to be priced much lower than their printed versions, why do you think a 20% discount will work?

Your new venture is doomed to fail unless you lower the price of your eBooks.

Here's my suggestion:

Price your major titles at $8.88 for the eBook version. The price is lower than Kindle's major titles and readers don't have to shell out $359 for the Kindle. In addition, three eights is traditionally lucky and fortunate and that luck and good fortune may come your way.

As long a major best sellers are priced on the Kindle at $9.99 and free and lower-priced eBook sites are popping up like weeds, why would anyone pay $20 for an eBook?

What do you think?

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Are You FAKING IT?

By Elisa Lorello

Thanks so much, Anthony, for giving me the opportunity to post on your blog and for all your support. I’m so excited about this tour and about the journey FAKING IT has taken, from the very first “what-if” to now.

FAKING IT is a romantic comedy set mostly in New York City (think When Harry Met Sally meets Sex and the City). Andi, a thirty-something writing professor, meets Devin, a handsome, charming escort (is there any other kind?), and proposes an unusual arrangement: lessons in writing in exchange for lessons on how to be a better lover. When Andi and Devin break the rules of their contract that forbids them from seeing each other socially and become friends, complications ensue. FAKING IT is witty and fun, yet also has some poignant moments.

I’m often asked what advice I would give an aspiring writer. My response is to never limit yourself. If you believe you have limitations, then your biggest limitation is you.

Let me give you an example. The idea for FAKING IT came to me ten years ago (I can’t believe it!) when I was watching this brand new show called Sex and the City. I was struck by its boldness, yet uncomfortable with its content—I was this Roman Catholic with five overprotective brothers and a mother who never let me watch soap operas when I was a kid, and they’re talking about WHAT??? Suddenly this “what-if” whispered in my ear: what if a woman is so inhibited that she needs someone to teach her to be more like those women on Sex and the City? And what if that person is a man, someone who is an expert on such things? What if he’s an escort? And what if they become friends? And so on.

I put off writing that “what-if” for five years because of the limitation I had established: I am not a fiction writer.

Yes, I actually believed that! I had always been more comfortable with the autobiographical essay, or memoir. But the idea wouldn’t go away, and I finally realized that I could use elements of what I knew (New York, teaching, writing and rhetoric, etc.), yet still tell Andi’s story. After all, it worked for Nora Ephron. Same with Woody Allen. Once I removed that limitation, the dam broke, and lo and behold, FAKING IT poured out of me. Moreover, I quickly discovered that this novel had a potential readership other than me, and that I was indeed a fiction writer.

The other limitation I removed was this idea that there was only one way to publish, that if I didn’t have a literary agent or a traditional publishing deal, then no one was going to take me, or my novel, seriously. All I had heard was how hard it was to get published, how competitive the business was. But I decided not to believe them.

I queried agents and got many rejections, but that didn’t stop me from believing in my work or in myself as a commercial author. Thus, I researched self-publishing and was lucky to ride the wave of social networking as a force in self-publishing and viral marketing. And I have no regrets.

Don’t let anyone tell you that you can’t write, can’t publish, can’t sell your book. The only limitation you can ever have is you. Sky’s the limit – get busy writing!

FAKING IT is currently available at Lulu.com, Amazon.com, Quail Ridge Books and Music in Raleigh, NC, and Baker Books in North Dartmouth, MA. Also, be sure to join the group Faking It Fans on Facebook, and follow my blog, formerly known as Kairos Calling.

Would You Pay $26 for an ebook?

By Anthony S. Policastro

The New York Times reported over the weekend that Google has announced that it will sell ebooks to consumers - competing directly with Amazon.

The Times reported,

"In discussions with publishers at the annual BookExpo convention in New
York over the weekend, Google signaled its intent to introduce a program by that
would enable publishers to sell digital versions of their newest books direct to
consumers through Google. The move would pit Google against Amazon.com,
which is seeking to control the e-book market with the versions it sells for its Kindle reading device."

I applaud Google for taking on such a challenge because it is not healthy for anyone when one group or organization monopolizes a given market. And Amazon clearly wants to dominate the ebook market with its ebook reader, The Kindle, as it did with printed books.

However, the Times also reported that publishers were happy about the announcement because publishers,

"...have expressed concerns about Amazon’s aggressive pricing strategy for e-books. Amazon offers Kindle editions of most new best sellers for $9.99, far less than the typical $26 at which publishers sell new hardcovers. In early discussions, Google has said it will allow publishers to set consumer prices."

It seems to me that publishers are happy because they will be able to charge $26 for an eBook through Google - the same price they command for a print version.

Well, they will have another rude awakening because most people who buy ebooks don't believe they should be the near or the same price as a printed version. Just take a look at all the commercial ebook sites whose titles average $15 or more. Their ebooks are not selling.

Part of the success of the Kindle is that the average best seller is priced at $9.99. People who have Kindles feel like a kid in a candy store whose dad just said, "Get anything you want."

The $10 price is the sweet spot of pricing for ebooks. If prices increase significantly, then it is no longer a sweet deal.

What do you think?

Ten Things Every Writer Can Do to Ensure the Success of His/Her Book

By Stacey Cochran

Thanks so much, Anthony, for letting me guest blog at Writing is About... I am currently in the midst of a 45-Day Blog Tour to promote my new novel CLAWS, and I need all of y’all to head over to Amazon, buy a copy, and write a review. That, more than anything else, will support the success of this book.

Which leads me to the topic of my guest blog here today:

Ten Things Every Writer Can Do to Ensure the Success of His/Her Book

1) Edit the Hell out of It. This should be the first step after completing your manuscript. My usual timeline is to spend about 3-6 months after the first draft is done, revising and tinkering to make sure I’ve got it as tight as can be. Then, I put it in front of my critique group.

2) Join or Create a Critique Group. I organize the 1000+ member group Raleigh Write to Publish, which hosts dozens of events for local writers every month. In addition to this large group, I also belong to a small “workshop” group that meets every couple of months to knock around one another’s latest works in progress. Not every writer works well in a group like this, but I’ve found the feedback (and accountability) of having a steadily meeting group for the past two years invaluable to improving my work and keeping me on track as a writer.

3) Create or Hire a Designer to Do Your Book Cover. With CLAWS, I worked with a graphic designer friend whom I’ve worked with on two previous book covers. I went to her with the initial concept, the mountain lion eyes embedded in black, and she came up with the font and design. A book cover should explain to a reader in a split second what the book is about; aim for iconic imagery and plan to use your cover in other forms of promotion like press releases and book trailers.



4) Create a book trailer. I designed a book trailer for CLAWS that has received over 100,000 views on YouTube.





While this alone won’t sell a single copy, the name of the game is exposure and if tens of thousands of people are watching you, buddy, that’s exactly what you want to promote your book. The keys to YouTube trailer success is: a) keep it short (mine’s under twenty-five seconds), b) make it shocking and entertaining, c) avoid slickness and pretension. One of the most successful YouTube marketing campaigns in the past two years involved a blender company that did short “Will It Blend?” videos where they tossed cell phones, chunks of wood, children’s toys, etc., into their blender to see what would get destroyed.

5) Blog Tour. Every writer working today can do a blog tour. It costs nothing, yet it gets your book seen by hundreds of people. All you have to do is ask people, agree to help them in some way, and stay organized. I think 30 or more days is essential to have meaningful exposure, but maybe two weeks is all you’ll need. Find your comfort zone and stick to it.

6) Cover blurbs. No matter where you’re at on the publishing totem pole, I guarantee you can find a handful of writers who are better known than you who will endorse your book. Sure, you’ll get the occasional person who claims for “moral reasons” they can’t blurb your book, but it only takes 2-3 good blurbs to convince readers that your book is worth checking out. For every ten rejections, you’re likely to get at least one positive response. So plan accordingly and don’t be shy about sending folks a copy of your book in the mail. It costs a little money to make a little money.

7) Design a website or blog and make it meaningful. I have two websites: staceycochran.com and howtopublishabook.org - the StaceyCochran.com site is where folks can find out info about me and my personal life. You can also see what book I’m currently promoting. The howtopublishabook.org site is where I give back to the community. This site has been visited by people from more than 120 countries around the world, regularly draws a couple thousand so-called “unique visitors” per month, and it’s the place where I post interviews I’ve done with publishing professionals (agents, editors, authors, publicists, etc.). I designed the site around the phrase “How to Publish a Book” and it currently sits atop the Google page rankings for this phrase. A lot of people search this phrase every day on the Internet.

8) Give back and help others. I have built my career on the notion that what others have to say is more important than what I have to say. Through my TV show and through the more than 200 author events I’ve done the past three years, I have tried to give other people the spotlight. Part of this is by necessity but another part of it is that I truly believe that we are all better off by sharing the floor and giving others a chance to succeed. Many writers think that helping others somehow compromises their own chances at success. By and large, these writers never succeed. The more willing you are to help out folks, the more folks will want to help you out.

9) Start a TV Show. In this day and age, anyone can set up a camera in their house, record themselves, and put it on YouTube. If you’ve got a strong Public Access TV station in your town, you may even have access to multi-million dollar equipment. The first year of my TV show I interviewed mostly local self-published authors, but something happened in year two. Word got out to publishers. Since then I’ve interviewed seven #1 New York Times bestselling authors, and it’s gotten my name circulated around every major publishing house in New York. Without a doubt, starting my own TV show (which began with a point-and-click 100-dollar digital camera) has given me the greatest boost of any one single thing I’ve done in my career.

10) Wash, rinse, repeat. If your current book tanks and you only sell a few dozen copies, don’t worry. Go back to the drawing board, write a new book, and try to repeat all of the things you did well, while improving on the things you didn’t do so well. No single attribute will serve you better as a writer than inner drive and persistence. Personally, I think if you’re doing what you do for a purpose larger than yourself this will help to sustain you through the lean years.

Thanks so much, Anthony, for the opportunity to guest blog here today at The Writers Edge. And thanks so much for all that you do for writers in our community.

Truth is Stanger than Fiction, but now Fiction is Turning into Truth

UPDATE: Stephen Wolfram launched the Wolfram/Alpha this past Saturday, May 16, 2009. Be sure to visit his site and try it.


When I finished my thriller, DARK END OF THE SPECTRUM (DEOS), two years ago I never imagined that some of it would come true!

With the reported release of the Wolfram/Alpha search engine this month (May 2009) by its creator Stephen Wolfram, a significant plot element of DEOS will come true.

Like the chip that I imagined in my novel, the Wolfram/Alpha program “draws on the knowledge on the internet, as well as private databases,” according to a May 3 report in London’s The Independent online edition.



“Instead of searching the web for info, Alpha is built around a vast repository of curated data from public and licensed sources. Alpha then organizes and computes this knowledge with the help of sophisticated Natural Language Processing algorithms. Users can ask Alpha any kind of question, which can be constructed just like a Google search (think: ‘hurricane bob’ or ‘carbon steel strength’),” explained a post on April 25 from the blog ReadWriteWeb.

The imaginary chip/program in my novel runs spiders all over the Internet recording and logging the location of specific information. When you ask the chip a question it locates the relevant information and uses algorithms to produce the most correct answer. Only this imaginary chip becomes sentient as it gains more knowledge and within two weeks of its launch has the IQ of a teenager in the novel.

Much of the technology I mention in my novel is based on existing or developing technology that I stretch a bit with literary license to create a dramatic plot and rich characters. Some of the plot elements are based on actual events and plausible scenarios that I uncovered in my research into the hacker culture and its players.

I wrote the book hoping to raise awareness of the real and looming threats in cyberspace. And now, some of those threats are coming to fruition.

One such event was the Conficker Worm attack in April which is also similar to a plot element in DEOS. (See my press release on the Conficker Worm.) The DEOS plot is about an Internet worm that takes over the US power grid and cell phone network, and it cannot be stopped. Does that sound like the Conficker Worm?

I just hope the rest of DARK END OF THE SPECTRUM never comes true.


(Get a FREE signed printed version of DARK END OF THE SPECTRUM! Download a free ebook version from Smashwords.com and let me know if you will review the novel. Post your review and I'll send you a signed printed version.)

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Will eBooks Fail?

By Anthony S. Policastro

I was intrigued by Evan Schnittman's new blog Black Plastic Glasses and his post "Why ebooks must fail" because it contradicts what is happening all over the Internet - ebook sites are popping up like weeds.The miracle grow for ebooks is the launch of the second generation Kindle, the Stanza book reading application for the iPhone and ebooks being the preferred reading format of the younger generations who grew up on computers.

As print book sales have tanked in the past few years partly because young people don't read books anymore because they are on their cell phones, video games, and computers, the ebook has gained in popularity because it can be read on these devices. So what I see happening is an increase in ebook sales as print book sales dwindle.

I think Evan is right that ebook sales cannot sustain the publishing industry as a stand alone only book version and that will never happen because people - the market - will always want a printed book no matter what their age.But, I don't believe ebooks will fail - they will replace print book sales with real sales, not the virtual sales that publishers have used for the past 100 years. And I say virtual because the bookstores really hadn't purchased the book shipment until they write the check after their 90-day waiting to sell period is over. So the publisher really doesn't know the true sales number until the 90 days are up and as we know it's usually 50% of the original shipment.

So what I see is a paradigm market shift in the format of the content. The older, traditional book market prefers the printed page, while the younger book market prefers the digital version. If anything, the ebook will get the younger generations reading books again - something they do not do because the Internet, video games, and cell phones are more intriguing than the printed word.

I find myself on the computer more than I'm reading a printed book and usually have to remind myself to pick up that novel. I enjoy both digital and printed books.

The challenge facing the publishing industry is to create a business model that will help sustain them in the eBook market. One way could be a combination of print and ebook offerings to capture each market segment. And the eBook segment may just work because its volumes and subsequently its profits will be higher than the print version market.

What do you think?

Dark End of the Spectrum predicted Conficker Worm

When I finished my novel, DARK END OF THE SPECTRUM, I had created a plot involving an Internet worm using botnets that takes over the US power grid and cell phone network. And the worm is unstoppable.

In addition to providing entertainment, I hoped it would raise awareness to the possible threats that confronted the Internet and US infrastructure such as utilities, communications, and transportation. I still hope the book will do that.

My idea for the plot was spawned after Hurricane Fran hit Wilmington, NC in 1996 and left us without power for three days. Then I realized how much we depend on electricity and take it for granted. Think about it - every appliance in your home is useless without electricity. Most people have experienced a blackout for only a few hours, but when it turns into days, it really hits home how critical electricity is in our everyday lives.

I then imagined that if hackers could control the power grid and where electricity is sent it could be a disaster and this is what helped me create Dark End of the Spectrum.

And now in the past few weeks, the Conficker Worm is The Dark End of the Spectrum coming true. The worm is unstoppable. It uses an army of botnets to infect computers and complete its mission(s) and it's purpose is to steal credit card numbers.

What if its creators programmed it to take over the power grid or cell phone network? Would the government and all the computer security organizations be able to stop it?

I predict that the Conficker Worm is just the tip of the iceberg and I see more harmful and more disastrous events happening with the Conficker Worm and its predescessors unless the government, organizations, and corporations heed the warnings of the security professionals and beef up their online security.

Want to know more. Take a look at my press release for more on my statement at PRLOG or download a copy of DARK END OF THE SPECTRUM.





Press Release
Raleigh Novelist and Hacker Researcher says worse to come by Conficker Worm and Other Cyber Threats

HTML Version
PDF Version

Sources for the press release:

CNN - http://www.cnn.com/2009/TECH/04/01/tech.viruses/index.html
The New York Times - http://www.nytimes.com/reuters/2009/04/01/technology/tech-us-security-virus.html?_r=1&hpw
The Wall Street Journal - http://online.wsj.com/article/SB123914805204099085.html#articleTabs%3Darticlarticle/SB123914805204099085.html#articleTabs%3Darticl

Additional resources:

ZDNet - http://blogs.zdnet.com/security/?p=3110&tag=nl.e550
ZDNet on the power grid infiltration - http://blogs.zdnet.com/BTL/?p=16001&tag=nl.e539
Scientific American - http://www.sciam.com/blog/60-second-science/post.cfm?id=spies-hack-us-electricity-grid-2009-04-09

Hurricane Fran photo courtesy of Wikipedia

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"Write a Page a Day or You're Not Serious"

My wife and I attended the Virginia Festival of the Book in Charlottesville this past weekend, and one of the highlights was hearing native son, John Grisham participate in a panel discussion with Stephen L. Carter.

Both are prolific writers, John Grisham with twenty two novels published and Stephen L. Carter, a William Nelson Cromwell Professor of Law at Yale Law School with nine novels and six books on policy.

During the discussion, moderated by Dahlia Lithwick, there was some valuable advice I garnered from both writers about writing and about being an author.

John Grisham said he never planned to be a writer - his dream was to become a great trial lawyer. He said he started "playing around" with writing fiction later when he was around 35 or so and found it was "fun" and "really gratifying."

His first book, A Time to Kill, had a print run of 5,000 copies of which, "I bought a thousand."
He wrote a second book and that would be the acid test - if it sold well he would continue as a writer; if not, he would continue as a lawyer. "Besides, I was not happy being a small town lawyer and starving." The second book, The Firm, sold well and later became a blockbuster movie.

When he had reached best seller status with the book, his friend, horror writer Stephen King, called him and said, "'Welcome to the big leagues.' That was nice I thought. And then he said if you want to stay on top you have to do a novel a year so that's what I have done."

Stephen L. Carter is so well known in law circles that he has a Wikipedia entry. He said when he started his career there were maybe two college professors who wrote fiction. Now, he said he is seeing a lot more writing fiction as well as professional journals and books.

He said "writing fiction fills a need in my soul and it is fun to do. If you want to be a writer, it has to be a job. You have to make yourself do it."

John Grisham agrees. "Write a page a day or you're not serious."

Click here to hear the entire one hour panel discussion at the VA Festival of the Book site.

What’s a Hook? The Art of the Pitch

New York Times Bestselling mystery/thriller author Joe Finder was gracious enough to let us reprint his blog post here on the art of the pitch.

By Joseph Finder

This is the text of my March Writing Tips newsletter, which just went out. If you'd like to subscribe, you can do so here.

My Hollywood agent brought me out to L.A. not long ago to pitch a couple of Big Shot TV producers on an idea for a show they wanted me to create. I figured, why not? I flew out there and got into the meeting with Big Shot Producer #1, wearing my expensive jeans, and started telling him about my idea, the same way I’d tell my editor or my agent.

About five minutes into my spiel he cut me off and said, “Excuse me. No offense, but you’ve never pitched before, have you?”

I confessed I hadn’t, as if I had to say anything. I don’t pitch. I write.

He said, “I can tell. That’s not how you do it. Why don’t you come back in after you meet with the other producers and pitch it again?”

You might think that I’d be embarrassed or annoyed, but the truth is, I appreciated his honesty and respected the guy all the more for it.

Pitching is a specialized skill that has very little to do with whether you can write. But in Hollywood, the pitch is the currency. If you can’t pitch your idea, no one’s buying.

Why should novelists care about the art of the pitch in Hollywood? Because being able to pitch a movie, or a TV show, is the same skill as being able to come up with the “hook,” the “what-if,” the premise of that novel you’re writing. Or that script.

Put it another way: you’re in an elevator with one of the most powerful book agents in New York (or wherever), and you have ten seconds to pitch your novel to her so that she’ll actually want to read it. Can you do it?

Bet you can’t.

Maybe you’re thinking, “Who cares? I’m not going to ever get into an elevator with a powerful agent, and if I did, I’d probably freeze up anyway.” Maybe. But odds are, at some point you will have to e-mail or snail-mail a pitch in the form of a letter or a note.

“So what’s it about?” a friend asks you. You say, um, er, well . . .

Summarizing your story in a sentence or two is one of the hardest things to do, whether you’ve published ten books or none. Don’t forget, we established writers have to pitch our books too, when we’re interviewed on TV or radio. It’s not easy. But it’s essential, and not just to sell a book. I’m convinced that if you can’t “pitch” it in a sentence, you don’t have the story figured out yet. Simple as that.

Years ago, when I was struggling through the first draft of The Moscow Club, I had lunch with an editor. “What’s your ‘What If?’” he asked.

I had no idea. My “What If”? I’d never thought in those terms. But he was right; every book starts with a question that, in the end, it answers. Call it a Hook, call it a donnée, call it a premise. It’s the thing that sucks the reader in and makes him or her want to know what happens next.

Now, a confession: I’ve been writing thrillers for over 20 years, and I still get confused about the difference between a “hook” and a premise. Is a hook the thing that starts the book and grabs you by the lapel and makes you want keep reading? Or is it the concept of the entire book — a definition that veers dangerously into the Hollywood notion of “high concept”?

I’ve done some thinking, and here’s my answer. “High concept” is an unjustly maligned term meaning a story idea that can be easily grasped both by studio execs and by audiences. But a warning: just because you can pitch it in a sentence doesn’t make it High Concept. No — it has to be extremely appealing and commercial, not just succinct. It’s got to have wide, instant commercial appeal.

Yet if a story is all high concept with no follow-through, it’s little more than a gimmick. Take “Snakes On a Plane” — you get what it’s about instantly. You may even want to watch it. But it’s not a good movie. It’s all wind-up, little delivery.

Don’t get me wrong; there’s nothing wrong with a “high concept” thriller. In fact, if you have a high concept, that makes it even easier to sell. Take The Bourne Identity, for example. What if a man with amnesia has forgotten he’s the world’s most dangerous assassin? That concept boosted Bob Ludlum’s already large readership hugely, based on the premise alone. And it’s a great one. A couple more great high-concept thrillers: Michael Crichton’s Jurassic Park: “What if scientists could clone dinosaurs from prehistoric mosquito blood trapped in amber?” Or John Grisham’s The Firm: “What if a high-end law firm turned out to be a Mafia front?

High concept isn’t necessarily cheesy at all — Shakespeare’s Romeo and Juliet, anyone? It’s all about how well it’s executed. Scott Turow’s Presumed Innocent (prosecutor is accused of the murder of his lover, and he’s the first-person narrator) is high-concept to be sure, but beautifully written and brilliantly plotted.

A hook, on the other hand, is the opening gambit that reels you in -- like a fish-hook. Harlan Coben is a master of the hook. (Dan Brown says so.) Tell No One, for instance — a guy gets an e-mail message from his dead girlfriend, who may or may not be dead. I’m there. The book spirals on from there, but that’s the set-up, the premise that grabs you at the outset.

A fishing hook needs bait and a fisherman, though, and a writing hook needs a story. An unusual situation, however intriguing, is not a story. “A family digs a swimming pool in the backyard, and finds a buried time capsule” is a great premise for a novel – but what happens next? “A family’s discovery of a time capsule buried in their backyard makes them the targets of government agents from every country in the world” — that’s a story hook, because now we know that the time capsule sets a chain of events in motion. (Hey, I just made that up, but I like it!)

So, the moral of the story: if you have a high concept for a novel, great. But you don’t need one. At the very least you want a great “what if,” a hook that grabs the reader in the beginning and makes him or her want to keep reading.

In any case, you do want your story to have a simple, easily expressible premise, and until you know how to articulate it, the odds are you haven’t figured it out yourself.

The Dog is Chasing Ghosts

I started a new blog about what every author should know about online marketing and then some called THE DOG IS CHASING GHOSTS. Take a look. I think you will find it entertaining and useful.

Every so often, our labradoodle, Nickie, will confidently stare into a corner of a room with no windows and bark repeately for several minutes."What is the dog barking at?" my wife would ask.

"Ghosts. I think the dog is chasing ghosts." I say.

She raises her eyebrows and her face says, "maybe," and the dog stops barking and we go about doing whatever it was we were doing.

Whether my dog is barking at ghosts or not, something is there, something triggered the keen senses of the my pet whether it was a sound, a smell or a noise.

The Internet is similar in that of all the millions of users out there, you can't see them or touch them, but you know they are there.

Anthony S. Policastro, The Dog is Chasing Ghosts, Mar 2009

Have You Ever Read an Ebook?

Now's your chance.

With the explosion of ebooks and electronic book readers, Read an E-Book kicks off the international literary event Read an Ebook Week (http://www.ebookweek.com) this Sunday (March 8) to raise awareness of ebook reading.

During the week-long event, ebook authors around the world will offer their ebooks at deep discounts, or even free, to generate excitement about ebooks.

Read an E-Book Week is a not-for-profit week set aside to inform the public about the pleasures and advantages of reading electronically.

Authors, publishers, vendors, the media and readers world-wide have joined the effort and promote ebooks. The organization welcomes anyone to help in this worthy event. For more information on how you can help visit their website at http://www.ebookweek.com/ebook_promotions.html

And by the way, both of my mystery thrillers, ABSENCE OF FAITH and DARK END OF THE SPECTRUM are FREE this week to support ebook week. Click here for your free download(s).

Post Your Book on the Kindle, but Make Sure You Promote It

By Anthony S. Policastro

If you have written a book, you can now post it on Amazon's Kindle eBook reader for free. A simple four-step process is all it takes and within 12 to 72 hours your book will be on the Kindle right next to James Patterson, John Grisham, and other literary luminaries.

Amazon's Digital Text Platform allows anyone to post a book if you have never published before with or without an ISBN number. Amazon will assign your book its own tracking number called an ASIN number.

The best part of listing your book with the Kindle is that you are free to set your own price and Amazon will give you 35 percent of your sale price even if they discount the price on their site. I listed my thriller, Dark End of the Spectrum, for $5.99 and Amazon discounted it to $4.79. Amazon will still pay me 35 percent of the $5.99.

The other great feature is that your book can be found globally on Amazon.com. Just put in your name or title in the search field and your book will come up just as if you searched for Nicholas Sparks or War and Peace.

While Amazon has not released the number of Kindle owners, another advantage to listing is that people who purchased the $359 Kindle are avid readers so you have a devoted, captive audience. But don't get excited yet, the hard part is promoting your book.

With more than 240,000 titles on the Kindle and growing every hour, your book might as well be a grain of sand on the California coast. The Kindle does not list new releases as a separate category and ranks books by their sales on Kindle. When you go to the book list the current best sellers come up first. I listed my book in the suspense and thrillers category and soon learned my title was among 2,420 listed there. The other disadvantage is that you cannot go to the last page of the listing on the Kindle nor can you see titles listed by publication date.

You can search Kindle books on Amazon.com by category, price, publication date, customer reviews and bestsellers, but you will not find your book easily. I searched my title by category and publication date – the most common search metrics among readers looking for a new book and found the dates out of sequence and a large number of advanced releases in front of my publication date.

The other search method is by the search tags you assign your book, but this too is daunting since the search will pull up thousands of titles with the same tags. The best thing to do is put your name in as a search tag. This will filter out just your books.

Despite these drawbacks, it is better to list your book on the Kindle format. I've had some sales with little or not promotion. So get the word out.

Is the Kindle 2 Infringing on Writers' Rights?

By Anthony S. Policastro

Sometimes you just want to smack someone on the side of the head and say, “What sa madda wit you!”

This is how I feel about the Authors Guild claim that Amazon’s new Kindle 2 text to voice feature is infringing on writer’s audio book rights. (See the Wired blog by David Kravets.)

"Until this issue is worked out, Amazon may be undermining your audio market as it exploits your e-books," the guild told its members in a memo, according to Kavets.

Amazon responded with, "these are not audiobooks. Text to speech is simply software that runs on devices and reads content," according to a report in the Publishers Lunch newsletter.

Now would anybody in their right mind pay extra to hear a book read to them by a scratchy, robot-like synthesized voice as is the case with the new text to voice feature on the Kindle 2? NOT.

Audio books are rich, professionally created productions with great sounding voices, all the right intonations, flourishes of music and sound effects, and the ability to play them on any CD or MP3 player. These productions are well worth the money and the full protection of the US copyright laws.

The Authors Guild is acting like the greedy music industry executives who went to Gestapo-like tactics to prevent people from downloading free music by suing kids.

If the Authors Guild takes this issue further and some ill-informed judge rules in their favor, it will hurt writers mostly because their ebooks will cost more. And if anyone remembers marketing 101, the higher price will decrease sales and it will be a lose-lose situation for everyone.

So You Think You Can Write a Book?

By Anthony S. Policastro

The Jenkins Group, an independent publishing services company, says four out of five people they surveyed said they believe they have a book to write. Even fewer actually sit down and write a book and even fewer get published. Many established literary agencies in New York and elsewhere get upwards of 500-email and snail mail book queries a week and less than one percent of them are considered for representation.

So how do you get published with those odds?

It is easier than ever to get into print with the magic of print on demand and do-it-yourself publishing web sites like Lulu.com, Lulu is one of the few sites where it is free to upload your manuscript, design your cover or pick a pre-designed one and publish your book complete with an ISBN number and distribution on Amazon.com. There is no minimum number of copies to purchase, no hidden, we gotcha fees, and no secrets about how much you will make on each sale, what Lulu makes and what print and distribution costs amount to for your book. You keep all your rights and you set the price and the royalty.

A recent article in The New York Times reported, “In 2008, nearly 480,000 books were published or distributed in the United States, up from close to 375,000 in 2007, according to the industry tracker Bowker. The company attributed a significant proportion of that rise to an increase in the number of print-on-demand books.”

So what are you waiting for? Change your odds of getting in print. Go to one of the self-publishing online sites and publish your work! What? You’ve done that already? Okay, now comes the hard part - the marketing and promotion of your work.

If you wanted to sell homemade jewelry on the web, you would put up a web site complete with a storefront and check out cart and sit back and hope one hundred or more orders a day came your way. Now, would they? Most likely not. You have to promote your site, its market advantages like price, quality, brand, and ensure you are reaching people who are interested in buying homemade jewelry.

It’s the same when publishing a book. If you write a romance novel or a technical manual on how to tune the engine of a 737 you have to reach the right market with your message. One of the great advantages to using Lulu is that you can choose between doing everything yourself or buying the marketing services of publishing professionals from Lulu.

Here a few cool tricks I use to market my Lulu books . And they are free. Go to Google Blog Search and search for blogs pertaining to the subject area of your book. When you find some, read a few posts and leave a comment with a link to your book on Lulu or to your web site. This takes time and you must leave a comment with some substance for it to work. But if you hit the right blog with the right audience, it’s like winning on a slot machine in Atlantic City. One post increased traffic to my site by six times in one day! You can also do a search on Google, but you will get mostly web sites and often you cannot leave a comment.

Offer a free download of your book for a limited time. After all, if someone is willing to read your entire book on a computer screen they must be pretty interested in your work. What usually happens is if they like your book enough, they will purchase the print copy out of convenience since it is easier to read a book in print than on a computer display. This is also helpful when you send out press releases – you can direct the media to download your book for review. This is the preferred method of distributing your electronic version to the press and reviewers. If you attach a copy to an email, press people most likely will not open it for fear it may contain a computer virus or Trojan horse.

By the same token, send emails with links to your book to people involved in your book’s subject matter and ask them to review your work and write a short review. Mention that you can include their comments in your book if they want.

If you want to market your book as an eBook check out Smashwords. It’s free to upload your book and you make 85% of the price you set. The most significant advantage of Smashwords is that the site automatically converts your manuscript into ten different electronic formats so that your book can be read on a standard PC, iPhone, Kindle, Sony Reader or Palm Pilot. Readers can also view your work directly on the site using a web browser or standard word processor.

If you have never written a press release, Lulu offers an excellent template that walks you through the process so you can produce a professional release that the press will read and hopefully follow up with you. I used to be a journalist and it was nearly impossible to read every piece of mail that came into the office. But a professionally written press release always managed to get read.

And if you want to write your next book rather than market your current one, you can easily purchase Lulu’s many marketing and distribution services created and offered by professionals in the publishing business.

If you are considering self-publishing, my good friend and colleague Henry Hutton just started publishandsell.com, a supermarket of author services that will greatly help you navigate through the complex world of self-publishing. He is also one of the founding members of Lulu.com and extremely knowledgeable about the industry.

Just keep in mind you are the best sales person for your work – you are closest to the content and you are passionate about what you wrote or you would not have made the effort to create a book.

The Gift of Giving and Gratitude

By Anthony S. Policastro

At sixteen I knew I wanted to be a novelist. But when I sat down to start my book, the page remained blank. Writer's block at sixteen? Hardly. My pages remained blank for another dozen years or so, but my dream stayed with me. Then one day I was able to type "The End" on a page and I knew I accomplished the first step of my dream.

Years later I realized that when I tried to write a novel at sixteen, I had not experienced enough of life to form an opinion, a viewpoint, a voice. I needed to live life more, experience all of its intricacies and continually search for my voice. Maybe, this is what they call maturity. Maturity as a person, maturity as a writer.

That revelation stayed with me and is still with me and I am always open to trying new things, going to new places, meeting new people. Don't get me wrong, you don't have to climb Mount Everest or ride in a gondola in Venice to effectively write about those experiences – there is plenty of information in books and on the Internet to allow you to virtually experience them. You just have write so your readers can experience whatever comes out of your imagination.

So when my wife suggested that we volunteer our time at the Helping Hand Mission here in Raleigh on Christmas Eve to help distribute food and toys to the less fortunate, I was thrilled. Not only because it would be a new experience, but mostly because we would really be helping people less fortunate than us. And here's another important epiphany of life…perspective. You really get a reality check on your life when you see others who have much less than you. You become very grateful for what you have and you feel lucky. (You can experience a bit of what we did by viewing my photo stream on Flickr.)

It's the same with writing. When you constantly compare your writing to luminaries like Sara Gruen (Water for Elephants) or Jodi Picoult, who writes fiction about real issues that are pertinent today, you think your work is substandard because it doesn't sell and you are not a full time writer. Well, you should never imitate any writer; you should be your own writer. Yes, always shoot for the stars, but don't be undaunted by the success of others. And when you find your true voice, you should be grateful because many writers never find it. You should feel lucky and grateful like I did on Christmas Eve when I handed boxes of food and a turkey to fellow human beings who had a lot less than most of us.

Giving a Helping Hand

Take a look at all the other wonderful volunteers who gave their time during this season of giving in the following photo essay on Flickr.

Or visit the Helping Hands Mission web site to see how you can help.

It Really is a Wonderful Life

Now that it is Christmas Eve,

I thought I would re-post my piece on the classic film "It's a Wonderful Life" from last year. The film aired on NBC TV Saturday night (12/13/2008) and you guessed it my wife and I watched it and enjoyed the airing all over again.Anthony S. Policastro

In light of the current US economic situation, the film is a testament to the dire consequences of greed.

It Really is a Wonderful Life

By Anthony S. Policastro

I thought I would re-post my piece on the classic film "It's a Wonderful Life" from last year. The film aired on NBC TV Saturday night (12/13/2008) and you guessed it my wife and I watched it and enjoyed the airing all over again.

In light of the current US economic situation, the film is a testament to the dire consequences of greed.

My wife and I were watching Frank Capra’s “It’s a Wonderful Life” on NBC the other night for the 100^th time or so. We both have seen the movie so many times we can recite the actor’s lines as they say them. We watch it every year just as we put up a Christmas tree every year. Although we have seen the movie many times, we both thoroughly enjoy watching it again often saying, “This is one of my favorite scenes,” or “I can’t wait to see this part.”

I started thinking about this film and why it is still popular and why it is so timeless. After all, the film debuted in movie theaters on December 20, 1946, it is in black and white and the lifestyle and mores of the era are those of our parents and grandparents depending how old you are. Some of the actors and scenes are corny by today’s standards, but the film remains highly popular. In addition, it was considered a box office flop because it did not generate the anticipated revenue.

As I watched it I could see that the film was made like a well written novel. Great characterizations, conflict, drama and George Bailey’s (played by Jimmy Stewart) self realization that his problems were nothing compared to all the things he had done and all the people his life had touched. All the plot points are resolved in the end and two major themes emerge: self sacrifice to help others and that family and friends are all that matter.

This is the stuff of great novels like GONE WITH THE WIND, THE OLD MAN AND THE SEA and others that speak a universal human truth that lives on through each generation. A truth that is not anchored in time and relevant to the values of any era. This is the kind of story telling all writers would love to write and it is the universal thread that keeps us writing against all odds.

If you have never watched “It’s a Wonderful Life” it is one of those films that should be required watching to become a member of the human race. It’s a film you should watch if you are writing a novel because it has all the elements of great story telling.

Here are links to additional information on the film.

A great review by Tom Dirks on filmsite.org

Photos and videos on The Internet Movie Database

Photos and information at Reel Classics